Digital Strategy
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Your Organisation Knows More Than Google Thinks It Does
Most organisations know considerably more than they manage to communicate online. Years of experience, specialist expertise,…
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You’ve Got Great Research. Can Anyone Find It?
Organisations spend years producing valuable research, publishing articles, compiling reports and building up specialist knowledge. There…
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Where AI Actually Makes Sense for a Small Business
Running a small business means wearing a ridiculous number of hats. One minute you’re talking to…
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AI Is Brilliant at Making Rubbish Faster
One of the most impressive things about artificial intelligence is how quickly it can produce content.…
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You Don’t Need an AI Strategy. You Need an AI Plan.
Artificial intelligence has become one of those things businesses feel they ought to be doing something…
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AI Won’t Take Your Job. But Someone Using It Might.
Artificial intelligence has a remarkable ability to make people either very excited or thoroughly miserable, sometimes…
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The Problem With Vanity Metrics
There are certain numbers that look wonderful in a marketing report. A social media post reaches…
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Clicks Don’t Pay the Bills
There is something rather satisfying about watching the numbers go up. More website visitors, more clicks…
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Your Website Has Data. Are You Listening?
Your website is telling you things all the time. It is telling you which pages people…
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Google Analytics Is Not a Crystal Ball
Google Analytics can tell you an enormous amount about what happens on your website. How many…