Digital Marketing
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AI Is Brilliant at Making Rubbish Faster
One of the most impressive things about artificial intelligence is how quickly it can produce content.…
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The Problem With Vanity Metrics
There are certain numbers that look wonderful in a marketing report. A social media post reaches…
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Clicks Don’t Pay the Bills
There is something rather satisfying about watching the numbers go up. More website visitors, more clicks…
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Your Website Has Data. Are You Listening?
Your website is telling you things all the time. It is telling you which pages people…
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Google Analytics Is Not a Crystal Ball
Google Analytics can tell you an enormous amount about what happens on your website. How many…
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Google Search Console: The Dashboard You Should Actually Be Looking At
There are a lot of dashboards in digital marketing. Some are useful. Some are complicated. Some…
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Keywords Aren’t the Point. People Are.
There is a tendency in SEO to talk about keywords as though they are the whole…
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Why Your Website Isn’t Showing Up on Google
One of the more frustrating things about having a website is knowing that it exists while…
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What Google Actually Wants From Your Website
There is a question I hear quite often when talking about SEO: “What does Google actually…
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SEO Isn’t Dead. Bad SEO Is.
Every so often, someone announces that SEO is dead. It happened when social media took off.…